Running through the Blur

The last couple of weeks have been a blur. We are restructuring the team, have lost a few people, and as we regroup, a lot of the work lands in my lap. Not like I'm complaining, because the stories say a founder does everything from big deals to scrubbing the floor, but some days, you just wish someone else could take the wheel.

I'm juggling a dozen spinning plates, but I feel like I'm watching them all wobble, waiting for one to crash.

I'm not sure how many entrepreneurs feel this way, and I shouldn't say this publicly as I raise money, but there are days when I want to pack my bags and head to the hills to open a quiet library cafe.

Then, there are other days I make crazy, elaborate plans, telling myself, 'You've got this. We can reach 10K. Just keep going.'

This emotional sine wave is a constant, relentless whiplash.

By the end of the week, it's all just a blur because all I'm doing is looking at a list, finishing things, only to see ten more added.

I know we're navigating a difficult transition, and keeping this business afloat is going to take everything from us. Won’t deny it, there are days I'm terrified that this is the moment we break, not the moment we build.

But I also know this blur is just survival mode, and I am learning to see it differently.

Every fire we put out and every challenge we overcome isn't a distraction; it's a step toward that 10k goal. The journey may be a blur right now, but I can still see the destination clearly. And I'm more determined than ever to get there.

And maybe that’s the truth about being a founder: the blur never goes away, you just learn to run through it without losing sight of the horizon.

👉 To my fellow founders and builders: how do you navigate the blur? What helps you push through the emotional sine wave of this journey?